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The AI lab for commerce

mue labs

Structured product data is the new shelf space.

We make catalogs readable, trustworthy and buyable by AI agents and unlock new agentic discovery experiences.

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The suite ↓

The agentic commerce suite

  1. 01 · Ingest

    Supplier data ingester

    One feed in, listed everywhere. We pull product data from supplier files, spec sheets, manuals and images, and map it to your taxonomy. Every attribute comes with its source and a confidence level.

  2. 02 · Augment

    Agentic commerce readiness

    AI shopping agents only buy what they can read. We fill in and check attributes category by category, so your catalog answers the questions shoppers actually ask. It ships in the formats agent protocols expect (ACP, UCP, MCP).

  3. 03 · Discover

    Chat & voice shopping

    Turn conversations into sales. Shoppers discover, compare and buy through natural conversation, typed or spoken. A healthy air fryer for a family of four gets three right answers, not ten blue links.

The founders

Silicon Valley technology meets global marketplace experience.

Our founders bring years of experience from top tech companies like Google and Palantir, and from global marketplaces like Expedia Group.

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/mjuː/verb — to molt, to shed an old skin, to break into a new voice.